Frequency Distribution

July 24, 2012

CIMM DEFINITION: Percent of households that received the number of impressions defined in that frequency level during the campaign. For example “Freq1..3” would include all households that saw between one and three advertisement airings for the campaign. Freq 1… – The number of households that received the number of impressions defined in that frequency level during the campaign. (Source: TRA)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

See also: Dynamic Advertising, Advanced Advertising

CIMM DEFINITION: The ability of advertisers to upload and insert targeted ads into video content quickly and frequently.

2: The process by which an ad is inserted into a page in response to a user’s request. (Source: IAB)

NOTE – Previously ads were inserted in advance and could not be changed once inserted into the program. Now with the advanced technology, ads can be swapped out immediately.

DAI abbr Dynamic Ad Insertion

See also: Rich Media

CIMM DEFINITION: In rich media services, it is standardization of streaming services over HTTP so that content in various formats and from various originations can be received and utilized on all possible platforms.

Dash abbr Dynamic Adaptive Streaming

See also: Ad-ID, Digital Watermarking, Metadata, Program Code, Program IDs, Watermark

CIMM DEFINITION: In television, usually refers to program genre, source of origination, original versus repeat etc., (Source: Rentrak)

Data About Data

See also: Harmonize the Data, Normalize the Data, Scrubbing the Data

CIMM DEFINITION: It is the process of detecting, correcting and possibly deleting corrupt, incomplete, incorrect or inaccurate records from a dataset.

Data Cleansing

CIMM DEFINITION: The process and action of collecting data from the Set-Top Box. Varies by system. Some pull data on a second-by-second basis; others during an interval of time (such as quarter hour intervals) and others pull at activity points like channel change.

NOTE – “While switched digital video and people meters provide access to some data (e.g., channel change) continuously, or at frequent intervals, some data exists only in the Set-Top Box (e.g., keystream, interactive, explicit int… Read more

Data Collection

See also: Digital Compression, Compression, Source Coding, Bit Rate Reduction

CIMM DEFINITION: Encoding information or data using fewer bits than the original representation. This speeds up transmission and reduces storage.

Data Compression

See also: Data Integration

CIMM DEFINITION: Combining data from two or more different sources where the data merges and becomes blended into a new data source.

2: Enables the connection of respondent-level information from disparate data sets with a high level of precision. (Source: Nielsen)

NOTE – However, this is not the same as an actual match of data from different sources for the same exact household. In fusion, data from one household is attached to a different household. (Source: TRA)

… Read more

Data Fusion

CIMM DEFINITION: Combining data from two or more different sources while having the data maintain its individual database integrity.

2: The addition of external data to a customer or prospect file to enhance the attributes known about individuals or households. (Source: Nielsen)

NOTE – This term sometimes is used with regard to fusion and sometimes with regard to exact household match. (Source: TRA)

Data Integration

Frequency Distribution

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