July 24, 2012

See also: Nonqualifying Page Impressions

CIMM DEFINITION: Multiple, independent sections used to create a single Web page. (Source: IAB)

Note – Each frame is built as a separate HTML file but with one “master” file to control the placement of each section. When a user requests a page with frames, several files will be displayed as panes. Sites using frames report one page request with several panes as multiple page requests. IAB ad campaign measurement guidelines call for the counting of one file per frame set as a page impression. (Source: IAB)