See also: Coverage Area, Census, Universe
CIMM DEFINITION: A term used to define a logistical area in a region covered by a cable, Telco or satellite operator, though not necessarily every home in that area is served directly by them. (Source: Nielsen)
2: Often interchangeable with the terms Census or Universe, a footprint is the distribution area of an operator whether MSO, Telco or Satco.
3: Same as the universe. The number of homes reached by the data provider whether local, national or subset like residential. (Source: Kantar Media Audiences)
4: Where the operator has boxes (coverage area). Where the processor has access to the viewing or activity information. (Source: Rentrak)
5: This term is also used to define the amount of space a particular piece of software or hardware takes up inside a Set-Top Box. (Source: Nielsen)
6: A term used to describe the TIVO DVR base. (Source: TIVO)
7: A term used to define a logistical area in a region covered by a cable or satellite operator, though not necessarily served directly by them. This term is also used to define the amount of space a particular piece of software or hardware takes up inside a Set-Top Box . (Source: itvt.com/glossary)
8: Total coverage area encompassing where a Service Provider’s VOD service is offered. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)
NOTE – Census vs. Footprint vs. Universe vs. Population vs. Coverage Area
NOTE – The issue of “Polling” vs. “Census” data where polling data is a subset of the full footprint. Data processors have no control over the amount of data they can receive from an operator. Therefore some data are census and some are a subset of the full footprint. Since sampling methodologies vary from operator to operator, the data must be used directionally until there is a census (or a consensus) for all data sets.
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