See also: Fast Forward, Fast Forward Denied

CIMM DEFINITION: The total number of HH that are capable and allowed to perform fast forward functionality. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)

2: As a metric, it is the total universe of households in a given footprint that where consumers can actually initiate a fast forward action during a dynamic ad or programming view. (Source: CTAM Advanced Cable Solutions Consortium, DAI Metrics)