Explicit Interest Data

July 24, 2012

CIMM DEFINITION: Data provided voluntarily by viewers while interacting with (EBIF) applications running on the Set-Top Box. For example: product keywords entered into “Ebay on TV,” service keywords entered into “Yellow Pages on TV,” portfolio stock symbols entered into “Stock Tracker Widgets,” favorite NFL teams / players entered into “Fantasy Football Tracker.” (Source: FourthWall Media)