CIMM DEFINITION: Formerly known as On Device Meter, Electronic Mobile Measurement is a comprehensive mobile metering and reporting solution. It provides audience measurement and analytics for Android and iOS mobile devices.  This project is a foundational part of Nielsen’s 3-screen reporting (measurement across TV, Internet, and Mobile).  Coupled with the current NetView capabilities, this program will allow our Watch and Buy clients to analyze internet and application usage across the entire digital landscape. (Source: Nielsen)