EMM abbr Electronic Mobile Measurement

July 24, 2012

CIMM DEFINITION: Formerly known as On Device Meter, Electronic Mobile Measurement is a comprehensive mobile metering and reporting solution. It provides audience measurement and analytics for Android and iOS mobile devices. This project is a foundational part of Nielsen’s 3-screen reporting (measurement across TV, Internet, and Mobile). Coupled with the current NetView capabilities, this program will allow our Watch and Buy clients to analyze internet and application usage across the entire digital landscape. (Source: Nielsen)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

EMM abbr Electronic Mobile Measurement

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