See also: Capping, Frequency Capping
CIMM DEFINITION: A program that has the ability to dynamically, in real-time, monitor and cap the number of ad messages a viewer receives via addressable advertising. (Source: Visible World)
See also: Capping, Frequency Capping
CIMM DEFINITION: A program that has the ability to dynamically, in real-time, monitor and cap the number of ad messages a viewer receives via addressable advertising. (Source: Visible World)