CIMM DEFINITION: The number of times an authenticated iTVHH reacts to an interactive sessions. Currently associated with a TV connected to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
CIMM DEFINITION: The number of times an authenticated iTVHH reacts to an interactive sessions. Currently associated with a TV connected to a set-top. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)