DTTV abbr Digital Cable

July 24, 2012

CIMM DEFINITION: A generic term for cable television signal that is transmitted via digital encoding over a cable network. (Source: Definition currently under review by CableLabs)

2: Cable television that is digitally compressed so as to offer a greater selection of content, and on-screen programming guide, VOD, HD, sharper picture quality and other advanced technological options to the viewer. Delivery of signal is through coaxial cable wired into the building. (Source: PC Mag.com)

3: Network comprised of fiber and/or coaxial cable and used to enable cable TV service and/or two-way high-speed Internet.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

DTTV abbr Digital Cable

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