DRM abbr Digital Rights Management

July 24, 2012

See also: Digital Transmission Content Protection

CIMM DEFINITION: A coding system applied to digital content that manages the usage rights of that content. In order to present the content, the rights specified must be honored by the presenting device. This requirement is usually enforced by attaching the digital rights management (DRM) to encrypted content and protecting the information required to decode the content with keys that can only be obtained by a device authenticated by the DRM. (Source: CableLabs)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

DRM abbr Digital Rights Management

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