CIMM DEFINITION: The number of iTV-enabled STBs or households displaying an iTV application such as a RFI (Request For Information) or a polling / trivia survey for a specified campaign or period of time. (Source: Canoe)
CIMM DEFINITION: The number of iTV-enabled STBs or households displaying an iTV application such as a RFI (Request For Information) or a polling / trivia survey for a specified campaign or period of time. (Source: Canoe)