Digital

July 24, 2012

See also: Analog

CIMM DEFINITION: (1) In communications and computer technology, digital refers to a method of encoding information using a binary system made up of zeroes and ones. In communications technology this takes the form of two very different electrical voltages, several volts positive and negative, to represent the two values. This substantial difference in voltages for each state makes it unlikely that minor fluctuations in voltage due to electro-magnetic interference will change the way a signal is interpreted when received. (2) Information that is encoded into bits and bytes, or packets (0s and 1s, computer binary language). Generally perceived to be an advanced communication form offering clearer signals and increased transmission capacity. (Source: Definition currently under review by CableLabs)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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