Digital Video Server

July 24, 2012

See also: DVR

CIMM DEFINITION: A robust dedicated computer at a central location that instantly broadcasts specific digital video streams to a television viewer upon receiving command requests through a Video On-Demand application. (Source: Nielsen)

2 : A robust, dedicated computer at a central location that receives command requests from the television viewer through a video-on-demand application. Once it receives this request, it then instantly broadcasts specific digital video streams to that viewer. (Source: IAB)

3 : A robust, dedicated computer at a central location that receives command requests from the television viewer through a Video On-Demand application. Once it receives this request, it then instantly broadcasts specific digital video streams to that viewer. SeaChange and Concurrent are examples of companies that provide this kind of equipment and software services. (Source: itvt.com/glossary)

NOTE – An ad inserter is a DVS and works with linear TV. (Source: Invidi)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Digital Video Server

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