Digital Signal

July 24, 2012

See also: Analog Signal

CIMM DEFINITION: A signal that has a limited number of discrete states prior to transmission. This may be contrasted with an analog signal which varies in a continuous manner and may be said to have an infinite number of states. (Source: CableLabs)

2: Information transmitted in discrete pulses rather than as continuous signals. Data is represented by a specific sequence of off-on electrical pulses. (Source: Nielsen)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Digital Signal

Company News