Digital Remote

July 24, 2012

CIMM DEFINITION: Specific to the particular platform it supports. Almost all remotes support orthogonal navigation of Up / Down / Right / Left arrows with a center Select / Ok key. Most digital remote also have a number pad (for easy channel entry) and function keys to control Channel Up / Down, Mute, Volume Up / Down, etc., Also usually have function keys for FF, REW, Pause, etc., Different access keys can also be used, like in the SA platform there are color coded shapes that do different functions, the TV Guide / Motorola navigation doesn’t use these.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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