Digital Compression

July 24, 2012

See also: Compression

CIMM DEFINITION: An engineering technique for converting a cable TV signal into a digital format which may then be processed in a manner that requires a smaller portion of spectrum for its transmission. This compressed format allows many channels to be carried in the bandwidth normally required for one signal. This format can also be easily stored and manipulated. (Source: CableLabs)

2: An encoding process that saves storage space and enables more channels, networks and other content to be delivered to the Set-Top Box. An encoding / decoding process that minimizes data storage and transmission sizes in STB collection engines.

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Digital Compression

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