Data Warehousing

July 24, 2012

CIMM DEFINITION: Data storage in large scale facilities, such as a bonded third party data backup facility.

NOTE – “Both the EBIF collection engine and collection server of FourthWall Media’s Event Stream Collector, deployed in MSOs like Charter, cache up to 7 days worth of second-by-second measurement data (linear channels, keystream, explicit interests, and interactive) in the event of a network or server outage preventing transmission of the data to the data warehouse. This applies to all STBs, including legacy STBs.” (Source: FourthWall Media)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Data Warehousing

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