DAI abbr Dynamic Ad Insertion

July 24, 2012

See also: Dynamic Advertising, Advanced Advertising

CIMM DEFINITION: The ability of advertisers to upload and insert targeted ads into  video content quickly and frequently.

2: The process by which an ad is inserted into a page in response to a user’s request. (Source: IAB)

NOTE – Previously ads were inserted in advance and could not be changed once inserted into the program. Now with the advanced technology, ads can be swapped out immediately.