See also: Advanced Advertising

CIMM DEFINITION: The ability to efficiently and automatically customize video in real or near-real-time so that the ads can be made more relevant to each of the targeted segment(s) of viewers. (Source: Visible World)

NOTE – Just as on the Internet, efficient customization has become a critical component of dynamic web-pages, online video and TV ads can leverage efficient video customization to enhance message relevance. (Source: Visible World)