See: Cume (in thousands).
CIMM DEFINITION: The total accumulated number of Set-Top Boxes or households exposed at least once to a channel, program or spot in the specified time frame. (Source: Kantar Media Audiences)
See: Cume (in thousands).
CIMM DEFINITION: The total accumulated number of Set-Top Boxes or households exposed at least once to a channel, program or spot in the specified time frame. (Source: Kantar Media Audiences)