See also: Reach

CIMM DEFINITION: The unduplicated number (in thousands) of Set-Top Boxes  or households or individuals exposed at least once to a channel, program or commercial in the specified time frame expressed as a percentage. (Source: Kantar Media Audiences and TRA)

2: See Total Item Reach % below. Reach can be calculated for a spot, program, episode, network, genre, or brand. (Source: TIVO)