See also: Reach

Cume (in thousands): The total accumulated number of Set-Top Boxes, households or individuals exposed at least once to a channel program or spot in the specified time frame expressed as a percentage of the designated universe. (Source: Kantar Media Audiences)

2: The number of unique projected In-Tab households who saw a given program, ad, half hour, etc., A household is counted as “having seen” if it was tuned to any second of the commercial (commercial cume / reach), or if it was tuned to at least six minutes of the program (program cume / reach). etc., (Source: TRA)