CTR abbr Click Through Rate

July 21, 2012

See also: Click Throughs

CIMM DEFINITION: The number of users who clicked on the ad divided by the number of times the ad was served.

2: The measurement of click throughs such as measuring the success of an online ad campaign.

NOTE – Click throughs are not a good measure for product interest and many if not most internet advertisers have moved away from them. (Source: Invidi)