CPTM abbr Cost per Targeted Thousand Impressions

July 24, 2012

CIMM DEFINITION: The cost of reaching a specific audience as defined by particular demographics or other specific characteristics, such as male golfers age 18-25. (Source: IAB)

Note – The difference between CPM and CPTM is that CPM is for gross impressions, while CPTM is for targeted impressions. (Source: IAB)