CPM abbr Cost Per Thousand

July 24, 2012

CIMM DEFINITION: The cost of reaching 1000 households or viewers of a particular program, video or other media content.

2: Cost per thousand impressions against total homes or target group of the advertisement based on the amount paid for the advertisement airing or group of airings (e.g. network of daypart etc) or advertising campaign. (Source: TRA)