Coverage Area

July 24, 2012

See also: Footprints

CIMM DEFINITION:  The total number of homes or Set-Top Boxes  that receive a signal and subscribe to services in a providers’ universe.

2: Same as Footprint, according to Rentrak.

NOTE – Definitions for Census vs. Footprint vs. Universe vs. Coverage Area vs. Population sometimes overlap as do Reach and Deployment Reach.