July 24, 2012
CIMM DEFINITION: A generic term for a range of video, audio, graphic or other programming formats that is distributed for viewer or consumer consumption via a range of platforms whether television, computer, radio, etc.
See also: Tier, Tiering
CIMM DEFINITION: Refers to a model for cable companies to allow subscribers to select to which television channels, pay tv, specialty channels they would like to have access. This is in opposition to the large package deals currently prevalent in American cable deals, which often result in consumers paying for additional channels irrelevant to their interests. (Source: http://www.wikipedia.org)
See also: Tier, Tiering
CIMM DEFINITION: Refers to a model for cable companies to allow subscribers to select to which television channels, pay tv, specialty channels they would like to have access. This is in opposition to the large package deals currently prevalent in American cable deals, which often result in consumers paying for additional channels irrelevant to their interests. (Source: http://www.wikipedia.org)
CIMM DEFINITION: A meter that monitors a television set by examining the content of what is watched, independent of the delivery path or tuning mechanism. The meter reads an active code embedded in a television audio or video signal that uniquely identifies the program content. In the absence of an active code, it develops an event signature through video pattern definition and recognition that is then matched to a database of signatures taken during the same time period at reference sites for e… Read more
CIMM DEFINITION: Founded in 1917, it is the national trade association representing the advertising agency business in the United States. (Source: IAB)
CIMM DEFINITION: A research initiative formed by the 4A’s and BlackArrow, launched in March 2011 and created to measure the impact of advanced advertising within free video on demand (VOD) television programming. (Source: http://www.blackarrow.tv)
CIMM Definition: When a user leaves a shopping cart with something in it prior to completing the transaction. (Source IAB)
CIMM Definition: When a user leaves a shopping cart with something in it prior to completing the transaction. (Source IAB)
CIMM Definition: When a user leaves a shopping cart with something in it prior to completing the transaction. (Source IAB)
CIMM DEFINITION: when a Web server does not successfully transfer a unit of content or ad to a browser. This is usually caused by a user hitting the stop button or clicking on another link prior to the completion of a download. (Source: IAB)
CIMM DEFINITION : An electronic signal transmission segue point from the home to the access point in a signal.
2: A network that connects directly to an end user or customer. Made up of high-speed lines between major switching points. (Source: PC Mag.com)
© 2018 Coalition for Innovative Media Measurement | Follow Us on Twitter 
| Watch Us on YouTube 
| Contact Us
Back to Top
Print Friendly