Commercial Interactive Rating

July 24, 2012

CIMM DEFINITION: Percentage of STBs or households tuned to a specific commercial and presented with a specific interactive (EBIF) enhancement embedded within that commercial. Some commercials containing targeted EBIF enhancements (i.e., AdWidgets) may be broadcast to the entire EBIF-enabled footprint, but when executed only display an interactive enhancement to a select subset of viewer STBs. (Source: FourthWall Media)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Commercial Interactive Rating

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