CIMM DEFINITION: The cost for an advertiser to run their ad per one thousand viewers or homes of a target consumer segment.
2: Shows the cost per 1000 impressions for the commercials / advertisements. Based on the amount paid for the advertising campaign, this shows the amount paid per thousand impressions of the advertisement for total households or in that target group.
NOTE – Demographic CPMs through Set-Top Box data would have to be segmented or profiled.
Print Friendly
