July 21, 2012

CIMM DEFINITION: All non-program content that wraps programs such as commercials, PSA announcements, billboards, promos, any type of banner, overlays that take place within the context of the program etc. Anything not germane to the actual program that airs alongside or within that program.

2: All extraneous non-program elements within a given program or time period. (Source: Nielsen)