Client Based Targeting

July 21, 2012

See also: Network Based Targeting

CIMM DEFINITION: The ability, through the use of switched digital video (SDV) or EBIF or another program  to feed different ad messages to individual households to improve targeting. (Source: BigBand Networks)

2: The ability, through the use of AdWidget targeting to simultaneously feed different ad enhancements (e.g., EBIF overlays) to individual Set-Top Boxes and households. (Source: FourthWall Media)

NOTE – This is not limited to SDV.  Addressable advertising provides this capability and can be performed without SDV. (Source: Invidi)