See also: Network Based Targeting
CIMM DEFINITION: The ability, through the use of switched digital video (SDV) or EBIF or another program to feed different ad messages to individual households to improve targeting. (Source: BigBand Networks)
2: The ability, through the use of AdWidget targeting to simultaneously feed different ad enhancements (e.g., EBIF overlays) to individual Set-Top Boxes and households. (Source: FourthWall Media)
NOTE – This is not limited to SDV. Addressable advertising provides this capability and can be performed without SDV. (Source: Invidi)
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