Clicks

July 21, 2012

See also: Click Throughs, In-Unit Clicks, Mouseovers

CIMM DEFINITION: A metric which measures the reaction of a user to an Internet ad. (Source: IAB)

2: The opportunity for a user to download another file by clicking on an advertisement, as recorded by the server. (Source: IAB)

3: The result of a measurable interaction with an advertisement or key word that links to the advertiser‘s intended Web site or another page or frame within the Web site. (Source: IAB)

4: A metric which measures the reaction of a user to linked editorial content. (Source: IAB)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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