CIMM abbr Coalition for Innovative Media Measurement

July 23, 2012

CIMM DEFINITION: A coalition of media companies funded by 14 leading Television content providers, Media Agencies and Advertisers to promote innovation in audience measurement for Television and cross-platform media. CIMM works to explore and identify new methodologies and approaches to audience measurement through a series of pilot studies with independent measurement companies initially focusing on two key areas: 1. TV measurement through set-top-box data, 2. Cross-platform media measurement. (Source: www.cimm-us.org)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

CIMM abbr Coalition for Innovative Media Measurement

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