Campaign Manager

July 21, 2012

CIMM DEFINITION: A software system responsible for supporting ad sales from inventory control through order processing and billing. The Campaign Manager produces, monitors and optimizes delivery schedules and verifies fulfillment through affidavits, billing, and analytic reports. The Campaign Manager provides a user interface for creating and interactively managing campaigns to provide feedback to the user via various reports and either implement a billing function or interface to a billing system.