Broadcast Flag

July 21, 2012

CIMM DEFINITION: Indicators on a stream of data that allows, prevents or places restrictions on the recording of the content. Such restrictions can include limits on number of copies made, inability to save or diminished quality of video should it be recorded. (Source: Wikipedia)

2: A set of status bits sent in the data stream of a digital television program indicating whether or not the data stream can be recorded or if there are any restrictions on recorded content. (Source: Nielsen)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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