Beacon

July 21, 2012

See: Web Beacon, Tag, Page Tag, Web Bug

CIMM DEFINITION: Used in combination with cookies, it is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel that is placed on a Web site or in an e-mail that is used to monitor the behavior of the user visiting the Web site or sending the e-mail. (Source: www.Webopedia.com)