Bandwidth Optimization

July 21, 2012

See also: QAM, Switched Digital Video

CIMM DEFINITION: Managing the trade-off between the cost and the efficiency of delivering video.

NOTE – Bandwidth is one of the primary cost concerns cable and telecommunications operators deal with when considering new consumer or advertising applications. Bandwidth optimization solutions have been developed to accommodate the growth in consumer applications including HD video and higher broadband speeds and advertiser applications such as household addressable TV advertising. (Source: Visible World)

Print Friendly

Collaborative Effort.
Meaningful Change.
Join Now
“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Bandwidth Optimization

Company News