CIMM DEFINITION: The average length of time a viewer is engaged with an interactive session. Calculated by dividing the gross session time spent by the total number of impressions. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)
CIMM DEFINITION: The average length of time a viewer is engaged with an interactive session. Calculated by dividing the gross session time spent by the total number of impressions. (Source: CTAM Advanced Cable Solutions Consortium, itv Metrics)