See also: Rating
CIMM DEFINITION: The number of homes, STBs or people tuned to a commercial during the average second, expressed as a percentage of all homes, STBs or people within the sample or coverage area. (Source: Nielsen)
See also: Rating
CIMM DEFINITION: The number of homes, STBs or people tuned to a commercial during the average second, expressed as a percentage of all homes, STBs or people within the sample or coverage area. (Source: Nielsen)