See also: Reach & Frequency
CIMM DEFINITION: Total unduplicated reach of a single item (e.g. a channel program spot or version) for a specific time period based on the underlying data. (Source: Kantar Media Audiences)
See also: Reach & Frequency
CIMM DEFINITION: Total unduplicated reach of a single item (e.g. a channel program spot or version) for a specific time period based on the underlying data. (Source: Kantar Media Audiences)