See also: Reach & Frequency
CIMM DEFINITION: Total unduplicated reach of a single item (e.g. channel, program, spot or version) for a specified time period. (Source: Kantar Media Audiences)
See also: Reach & Frequency
CIMM DEFINITION: Total unduplicated reach of a single item (e.g. channel, program, spot or version) for a specified time period. (Source: Kantar Media Audiences)