Automated Video Ad Customization

July 21, 2012

CIMM DEFINITION: The use of automated video customization to create different versions of the same commercial to different viewers with the purpose of tailoring the message for a particular geographic, and/or viewer or household segment to enhance viewer relevance and advertising effectiveness. (Source: Visible World)

Note: SAG-AFTRA has already used a similar definition for potential changes to their talent compensation model (for new contract in 2012). (Source: Visible World)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

Automated Video Ad Customization

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