See also: Signature
CIMM DEFINITION: The insertion of a verification key into content that enables only those with permission (such as a subscriber) to access the content. This technology allows users to watch television programs on a second screen device such as a broadband connected computer or tablet on demand.
Note – Authenticated streaming is thought to reduce cord-cutting but could have impact for local stations where MVPDs could bypass local stations and go directly to viewers who will be able to watch what they want when they want on any connected laptop. (Source: www.poynter.org)
Print Friendly
