CIMM DEFINITION: The average second rating as it pertains to STB or household tuning. (Source: Nielsen)
NOTE – Tuning vs. Viewing? Tuning is a more accurate definition as there may or may not be someone viewing the TV. (Source: Visible World)
CIMM DEFINITION: The average second rating as it pertains to STB or household tuning. (Source: Nielsen)
NOTE – Tuning vs. Viewing? Tuning is a more accurate definition as there may or may not be someone viewing the TV. (Source: Visible World)