AR abbr Augmented Reality

July 21, 2012

See also: Augmented Virtuality, Advanced Advertising

CIMM DEFINITION: The ability to combine video content with interactive features on the same screen so that it is interactive, real-time and is registered in 3D. Mixing reality with virtuality on the same screen.

2: Augmented Reality is closer to the real environment while Augmented Virtuality is closer to the virtual environment. (Source: Wikipedia)

NOTE – This is currently available in smartphones as an app. For example, standing in a subway station and seeing the station but then there is a virtual overlay of nearby restaurants, galleries etc.