Application Launches and Terminations

July 21, 2012

CIMM DEFINITION: Applications are software that enables a user to interact with and utilize such things as content or datasets. It is different from an operating system software which is underlying and makes a system run. Set-Top Box applications include the Interactive Program Guide (abbr INTERACTIVE PROGRAM GUIDE) with which a viewer can interact and use.

2: With the advent of EBIF two new classes of applications are available. Bound applications are embedded within a video signal and are launched (triggered) and terminated automatically. Unbound applications are those applications explicitly launched by a viewer via either a button on the Remote Control, a selection from an on-screen menu, a selection of an on-screen icon, or tuning to a virtual channel. Interactive advertising enhancements are implemented as bound EBIF applications —e.g., FourthWall’s AdWidgets. (Source: FourthWall Media)