See also: Advanced Advertising

(Same acronym for Alternate Delivery System)

CIMM DEFINITION: Part of the addressable advertising application framework that loads, feeds out, traffics and tracks delivered and aired addressable ads.

2: A third party Graphic User Interface (abbr GUI) and client side app that advertisers and ad agencies use to manage their campaigns and place orders in real-time. (Source: BigBand Networks)

3: Determines how advertising content is combined with non-advertising (i.e. entertainment) content assets. The decisions made by ADS may be straightforward (i.e. specific ad content placed at a specific time in a specific asset) or arbitrarily complex (based on subscriber data, advertising zone, etc.,).