See Also: Ad Decision Manager
CIMM DEFINITION: A system that allows the user to manage commercial inventory – loading, scheduling, selling, processing, delivering, measuring – via a SaaS application. Originally coined by Google, the term now extends to Set-Top Box data measurement in the addressable advertising realm.
2: A server based application owned by the operator; interacts with the Media Services Platform (abbr MSP) to determine information about the real-time opportunity; interacts with the ADS to choose ads. (Source: BigBand Networks)
3: A software or hardware component within the cable’s CAAS system with SCTE-130 conformed interfaces. Its primary function is to be broker between ad decision system, ad inventory system, and ad delivery system. Typically, the ADMs are provided by linear ad insertion or VOD system vendors. (Source: FourthWall Media)
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