CIMM DEFINITION: The Ad Management Service defines messages in support of ad insertion activities. The primary user of these messages is an Ad Decision Service (ADS). The message interfaces exposed by an ADM allow for both preconfigured ad decisions as well as real-time fulfillment models. An ADM implementation may incorporate some simple ad selection rules (ex. ad rotations) but more complex ad decisions are the responsibility of an ADS.
NOTE – There is another definition for ADM in SCTE130. We need to separate the two. Also, why does this have to be SaaS. Most of the operators that we work with require that the systems be in their domain and managed internally. ADS is inconsistent with SCTE130. (Source: Invidi)
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