Ad Code

July 21, 2012

See also: Ad-ID, Ad Tags, Data About Data, Metadata, Program Code, Watermark

CIMM DEFINITION: Unique identifiers that are added to ads that make them easier to track and measure. Also known as an Ad-ID code.

2: Twelve digit identifiers that an advertising agency places on their advertising inventory (as watermarks and metadata). This will replace ISCI. The identifiers are available from www.ad-id-org. (Source: AAAA).

NOTE – This should be extended to include each unique ad version. Visible World’s system automatically assigns a unique ISCI or Ad-ID to each unique video version created and ordered for distribution. (Source: Visible World)

NOTE – Local ads can have ad codes. The practice is just further developed nationally. (Source: TRA)

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“It has never been more crucial for the industry to advance cross-platform measurement and television attribution, but this within itself cannot be achieved in silos. Instead, it requires a collective industry-wide commitment and CIMM is the conduit for which the industry can articulate their needs and steps required to decide a best path forward through collaborative, data-driven research.”

Bharad Ramesh Executive Director, Research & Investment AnalyticsGroupM

“…Research is everybody’s business now. There are so many eyeballs that aren’t being captured by existing measurement tools. We need to bring more people together and engage in identifying and testing solutions. That’s where CIMM comes in.”

Colleen Fahey RushEVP, Chief Research Officer, Paramount

“To bring the best in class cross-platform advertising technology to our clients, we need to ensure that the industry is developing it in a manner that best suits our needs. Our involvement with CIMM helps accomplish that.”

Kate SirkinEVP, Global Data Partnerships, Publicis Epsilon

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