See also: Ad-ID, Ad Tags, Data About Data, Metadata, Program Code, Watermark

CIMM DEFINITION: Unique identifiers that are added to ads that make them easier to track and measure. Also known as an Ad-ID code.

2: Twelve digit identifiers that an advertising agency places on their advertising inventory (as watermarks and metadata). This will replace ISCI. The identifiers are available from www.ad-id-org. (Source: AAAA).

NOTE – This should be extended to include each unique ad version. Visible World’s system automatically assigns a unique ISCI or Ad-ID to each unique video version created and ordered for distribution. (Source: Visible World)

NOTE – Local ads can have ad codes. The practice is just further developed nationally. (Source: TRA)